2012 Statistical Roundup

Word Press, whose software powers this site, sent me my site stats for 2012, which included no big surprises. This site has grown modestly since its launch in the latter half of 2011. Reading the story behind the numbers, these are the main take-away points:

a) at least as many visitors are random Googlers as people who are familiar with my writing

b) the larger part of the site growth is from an increase in the number of evergreen items, thus drawing more of these random Googlers, who, therefore, rarely leave comments

c) I’m a writer but not a blogger and I know it, so I don’t expect that to change in the future.

What about my more general writing stats? I’ve started writing regularly at three major new markets this past year, and have published at least once at five or six additional “new” places beyond that. I think I’ve probably pitched my writing to 50 or more markets so we’re talking about a success rate only somewhat in excess of 10 percent, which could be worse, I suppose. For 2013 I have my eye on at least two additional writing spaces that I really hope to get involved in.

My best month in terms of sheer volume was January (while still in Costa Rica and not doing any other work besides writing), but my best month in terms of writing income was December (while working a full-time job). So by the end of the year my average pay per job, per word, per hour, however you want to slice it, had improved considerably.

As far as page views go, my writing at Care2 ranks highest, with one of my articles last month hitting close to 30, 000 readers, while the number commenting was less than 300. One of my all-time favourite pieces, listed under my portfolio page, received over 500 comments, but I don’t have any additional stats for that piece, and there isn’t always a direct correlation between comments and page views, so I can’t assume 50, 000 or more people read it. That said, I’m thinking my all-time most popular piece must be in that ballpark, even if I don’t know which one it actually is.

Number of times editors have fought over me because they simultaneously wanted me to cover the same thing for their own publications: twice. Different publications each time.

Number of things I’ve learned about improving my writing: lost count.

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